Privacy Policy
Last Updated: January 2026
savethepub.co.uk ("we," "us," "our," or "Company") operates the Luckywave affiliate website. We are committed to protecting your privacy and ensuring you have a positive experience on our site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, and phone number (provided voluntarily through contact forms or registrations)
- Technical Data: Internet Protocol (IP) address, browser type and version, operating system, referral source, pages visited, and time spent on pages
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies
- Usage Data: Information about how you interact with our site, including clicks, searches, and affiliate links followed
How We Use Information
We use the information we collect in the following ways:
- To operate, maintain, and improve the Site and your experience
- To track affiliate commissions and verify clicks on casino partner links
- To conduct analytics and understand user behaviour and preferences
- To send promotional emails and updates (with your consent)
- To comply with legal obligations and resolve disputes
- To detect and prevent fraud or security issues
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Track clicks and referrals to our casino partners for commission purposes
- Marketing Cookies: Used for targeted advertising and remarketing campaigns
Opt-Out Options: You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our Site contains links to casino operators and other affiliate websites. We are not responsible for the privacy practices, terms, or content of these third-party sites. We encourage you to read the privacy policies of any casino or affiliate partner before providing your personal information. Your interactions with third parties are governed by their respective privacy policies, not ours.
Your Rights
UK and EU Users (GDPR): Under the General Data Protection Regulation, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data (right to be forgotten)
- Restrict processing of your data
- Withdraw consent at any time
- Data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
US Users (CCPA/CPRA): California residents may have rights to know what personal information is collected, delete personal information, and opt-out of the sale or sharing of personal information.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Affiliate tracking data is typically retained for the duration of any commission period plus a reasonable time for financial reconciliation. You can request deletion of your data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us at:
Email: privacy@savethepub.co.uk
We will respond to your inquiry within 30 days (or as required by applicable law).